Programme
Overview

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Undergraduate Degree

Course Contact
  • 3 YearsDuration
  • 120 Number of Seats
  • Full timeDegree Course

Program Overview

The B. Com Integrated Marketing Management is a comprehensive undergraduate program, structured across six semesters. This program blends core commerce education with specialized training in marketing management, preparing students for dynamic careers in the business world. The curriculum encompasses fundamental principles of commerce along with an in-depth focus on marketing strategies, consumer behavior, digital marketing, and market research. The program also includes practical components such as internships, industry projects, and case studies, ensuring students gain real-world experience.

Objectives

  • To provide students with a solid foundation in commerce, including accounting, finance, economics, and business law.
  • To equip students with specialized knowledge and skills in marketing management, covering areas such as branding, digital marketing, sales management, and market research.
  • To develop students’ analytical and strategic thinking abilities for effective decision-making in marketing.
  • To ensure students gain practical experience through internships, industry projects, and exposure to real-world marketing scenarios.
  • To enhance students’ communication, negotiation, and leadership skills essential for marketing professionals.
  • To facilitate industry interaction through guest lectures, workshops, and seminars led by marketing experts.
  • To encourage students to engage in continuous learning and professional development through certifications and further studies in marketing.

Eligibility

  1. A candidate for being eligible for admission to the Degree course in Bachelor of Business Administration (IB) shall have passed 12th Std. Examination (H.S.C. 10 +2) from any stream with English as passing subject and has secured 40% marks at 12th Std.
  2. Three Years Diploma Course after S.S.C. i.e. 10th Std of Board of Technical Education conducted by Government of Maharashtra or its equivalent.
  3. Two Years Diploma in Pharmacy after H.S.C., of Board of Technical Education conducted by Government of Maharashtra or its equivalent.
  4. MCVC / Every eligible candidate has to pass a Common Entrance Test to be conducted by the respective Institute / College.
Course Curriculum
Semester-ISemester-II
A)        Course Outline:

 

101 Principles of Management

102 Business Communication Skills

103 Business Accounting

104 Business Economics-Micro

105 Business Mathematics

106 Business Demography

1   Skill Enhancement Course

 

B)          Value Added Courses:

  1. AWS Advanced. Foundation – I
  2. Advanced MS Office
B)         Course Outline:

201 Basics of Cost Accounting

202 Origin and Development of Global Business

203 Commercial Geography

204 Principles of Marketing

205 Business Statistics

206 Fundamentals of Computers

2 Skill Enhancement Course

 

B)          Value Added Courses:

  1. AWS Advanced Foundation – II
  2. Advanced Excel

Automation anywhere 1/year

Semester-IIISemester-IV
C)        Course Outline:

301 Elements of Human Resource management

302 International Agriculture Business

303 International Services Management

304 International Economics (Global)

305 Foreign Language (I)

306 Management Information System

3  Ability Enhancement Compulsory Course- Environmental Awareness

B)          Value Added Courses:

  1. AWS Advanced – 1
  2. Basics of German Language
D)        SPPU Courses:

401 International Financial Management

402 Import and Export Procedure

403 Production and Operations

404 Business Ethic

405 Foreign Language (II)

406 Research Methodology

4   Skill Enhancement Course

 

B)          Value Added Courses:

  1. AWS Advanced
  2. SAP/ERP

Automation anywhere 1/year

Semester-VSemester-VI
501 International Relations

502 Strategic Management

503 Business Reporting and Analysis

504 Supply Chain Management

505 Specialization I

506 Specialization II

B)          Value Added Courses:

  1. AWS Advanced 3
  2. Employability Skill I
601 Essentials of Commerce

602 International Business Law

603 International Project Management

604 Management of Creativity

605 Specialization III

606 specialization IV

B)          Value Added Courses:

  1. AWS Advanced – 4
  2. Employability Skill II

Automation anywhere 1/year

Admission Procedure

Every eligible candidate has to pass a Common Entrance Test/Personal Interview to be conducted by College.

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Testimonials

Manthan Patrekar

I am really grateful to my teachers who have changed my whole aspect towards learning. I express my heartfelt thanks to the institution for giving me the perfect opportunity to explore myself

Course - SY MSC 2023-24

Shamal Ambadkar

Through ASM institute, I have gained valuable experience for personal and academic growth, offering opportunities for learning, networking, and career advancement. However, its worth varies depending on individual goals, fields of study, and financial considerations.

Course - TY BSC 2023-24

Shreenivas Sanjay Banbare

It was a good experience overall. The college teaching staff is very good & helpful throughout 3 years of course completion.
Also College arranged the industrial visit to Baramati for our final year projects. Thank you.

Course -  B.B.A.- I.B. 2023

Designation - Business

Shreyash Jagdish Chavan

ASM CSIT is a nice college with supportive faculty, best in class library facility and infrastructure. College encourages students to participate in extracurricular activities.

Current Status (Studying/Working): Studying MBA

Course and Passing Year: BBA IB (2020-2023)

Manthan Patrekar

I am really grateful to my teachers who have changed my whole aspect towards learning. I express my heartfelt thanks to the institution for giving me the perfect opportunity to explore myself

Course - SY MSC 2023-24

Shamal Ambadkar

Through ASM institute, I have gained valuable experience for personal and academic growth, offering opportunities for learning, networking, and career advancement. However, its worth varies depending on individual goals, fields of study, and financial considerations.

Course - TY BSC 2023-24

Shreenivas Sanjay Banbare

It was a good experience overall. The college teaching staff is very good & helpful throughout 3 years of course completion.
Also College arranged the industrial visit to Baramati for our final year projects. Thank you.

Course -  B.B.A.- I.B. 2023

Designation - Business

Shreyash Jagdish Chavan

ASM CSIT is a nice college with supportive faculty, best in class library facility and infrastructure. College encourages students to participate in extracurricular activities.

Current Status (Studying/Working): Studying MBA

Course and Passing Year: BBA IB (2020-2023)

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