Programme
Overview
Undergraduate Degree
- 3 YearsDuration
- 120 Number of Seats
- Full timeDegree Course
Program Overview
The B. Com Integrated Marketing Management is a comprehensive undergraduate program, structured across six semesters. This program blends core commerce education with specialized training in marketing management, preparing students for dynamic careers in the business world. The curriculum encompasses fundamental principles of commerce along with an in-depth focus on marketing strategies, consumer behavior, digital marketing, and market research. The program also includes practical components such as internships, industry projects, and case studies, ensuring students gain real-world experience.
Objectives
- To provide students with a solid foundation in commerce, including accounting, finance, economics, and business law.
- To equip students with specialized knowledge and skills in marketing management, covering areas such as branding, digital marketing, sales management, and market research.
- To develop students’ analytical and strategic thinking abilities for effective decision-making in marketing.
- To ensure students gain practical experience through internships, industry projects, and exposure to real-world marketing scenarios.
- To enhance students’ communication, negotiation, and leadership skills essential for marketing professionals.
- To facilitate industry interaction through guest lectures, workshops, and seminars led by marketing experts.
- To encourage students to engage in continuous learning and professional development through certifications and further studies in marketing.
Eligibility
- A candidate for being eligible for admission to the Degree course in Bachelor of Business Administration (IB) shall have passed 12th Std. Examination (H.S.C. 10 +2) from any stream with English as passing subject and has secured 40% marks at 12th Std.
- Three Years Diploma Course after S.S.C. i.e. 10th Std of Board of Technical Education conducted by Government of Maharashtra or its equivalent.
- Two Years Diploma in Pharmacy after H.S.C., of Board of Technical Education conducted by Government of Maharashtra or its equivalent.
- MCVC / Every eligible candidate has to pass a Common Entrance Test to be conducted by the respective Institute / College.
| Semester-I | Semester-II |
| A) Course Outline:
101 Principles of Management 102 Business Communication Skills 103 Business Accounting 104 Business Economics-Micro 105 Business Mathematics 106 Business Demography 1 Skill Enhancement Course
B) Value Added Courses:
| B) Course Outline: 201 Basics of Cost Accounting 202 Origin and Development of Global Business 203 Commercial Geography 204 Principles of Marketing 205 Business Statistics 206 Fundamentals of Computers 2 Skill Enhancement Course
B) Value Added Courses:
Automation anywhere 1/year |
| Semester-III | Semester-IV |
| C) Course Outline: 301 Elements of Human Resource management 302 International Agriculture Business 303 International Services Management 304 International Economics (Global) 305 Foreign Language (I) 306 Management Information System 3 Ability Enhancement Compulsory Course- Environmental Awareness B) Value Added Courses:
| D) SPPU Courses: 401 International Financial Management 402 Import and Export Procedure 403 Production and Operations 404 Business Ethic 405 Foreign Language (II) 406 Research Methodology 4 Skill Enhancement Course
B) Value Added Courses:
Automation anywhere 1/year |
| Semester-V | Semester-VI |
| 501 International Relations 502 Strategic Management 503 Business Reporting and Analysis 504 Supply Chain Management 505 Specialization I 506 Specialization II B) Value Added Courses:
| 601 Essentials of Commerce 602 International Business Law 603 International Project Management 604 Management of Creativity 605 Specialization III 606 specialization IV B) Value Added Courses:
Automation anywhere 1/year |
Every eligible candidate has to pass a Common Entrance Test/Personal Interview to be conducted by College.
Testimonials
Manthan Patrekar
Shamal Ambadkar
Shreenivas Sanjay Banbare
Also College arranged the industrial visit to Baramati for our final year projects. Thank you.
Shreyash Jagdish Chavan
Manthan Patrekar
Shamal Ambadkar
Shreenivas Sanjay Banbare
Also College arranged the industrial visit to Baramati for our final year projects. Thank you.