Overview
The BBA Premium Innovation & Entrepreneurship Program is designed to equip participants with the knowledge, skills, and attitudes necessary to thrive in the dynamic and ever-changing world of entrepreneurship. The program’s learning outcomes include developing an entrepreneurial mindset, generating and refining business ideas, creating comprehensive business plans, gaining knowledge of financial management concepts, and developing effective marketing and sales strategies. Throughout the program, participants will learn to identify and evaluate opportunities, take calculated risks, understand their target market, conduct market research, and align business ideas with market demand and personal interests. By the end of the program, participants will have the skills and knowledge to successfully navigate the challenges of entrepreneurship and turn their ideas into successful businesses.
Course Objective
- Gain an entrepreneurial mindset: Specializing in Innovation & Entrepreneurship helps students develop the ability to identify opportunities, take calculated risks, and creatively solve problems, which are valuable skills for any career.
- Become a successful entrepreneur: This specialization equips students with the knowledge, skills, and tools required to start and run a successful business, making it an attractive career option for those who want to create something meaningful.
- Explore diverse career options: Specialization in Innovation & Entrepreneurship opens up various career paths, including working in business incubators, venture capital firms, or as an innovation consultant, providing exciting and rewarding career opportunities.
- Foster creativity and innovation: Students develop skills to encourage creativity and innovation within organizations, making them valuable professionals, irrespective of their job role or industry.
- Create positive impact: Specializing in Innovation & Entrepreneurship equips students with skills to create innovative solutions to societal problems, enabling them to make a positive impact on their community and the world.
Course Modules
Semester 1
| Course Module | Hours |
|---|---|
| Behavioral Science | 5 Hours |
| Business Environment | 8 Hours |
| Financial Services & Institutional Supports | 7 Hours |
| Total | 20 Hours |
Semester 2
| Course Module | Hours |
|---|---|
| Management Information Systems | 5 Hours |
| Analysis & Design of Business System | 10 Hours |
| Introduction to Family Business Management | 5 Hours |
| Total | 20 Hours |
Semester 3
| Course Module | Hours |
|---|---|
| Personal Financial Planning | 5 Hours |
| Venture Management | 7 Hours |
| Small Business Management | 8 Hours |
| Total | 20 Hours |
Semester 4
| Course Module | Hours |
|---|---|
| Digital Marketing & E – Commerce | 5 Hours |
| Business Tax Planning | 8 Hours |
| Design Thinking and Innovation | 7 Hours |
| Total | 20 Hours |
Semester 5
| Course Module | Hours |
|---|---|
| Business Laws | 6 Hours |
| Entrepreneurial Resource Management | 8 Hours |
| Analytical Skill Building | 6 Hours |
| Total | 20 Hours |
Semester 6
| Course Module | Hours |
|---|---|
| Change & Innovations Management | 5 Hours |
| International Business Management | 8 Hours |
| Sales & Distribution Management | 7 Hours |
| Total | 20 Hours |
Related Certifications
Students can pursue any 2 certifications during the tenure of the course:
- NPTEL (National Programme on Technology Enhanced Learning)
- Coursera – Entrepreneurship 101
- edX– Entrepreneurship 101
- Swayam – Entrepreneurship and Innovation Management
- Udemy – Entrepreneurship Accelerator Program, Idea Validation – From Idea to Paying Customer in One Day.
Related Tools
- Business Model Canvas
- Lean Startup
- Design Thinking
- Business Planning
- SWOT Analysis
- Customer Discovery
Internships
After the completion of second semester the students have to compulsory go for a 2 month internship, after completion of 1st year of the course, to get the relevant industry exposure. Some of the organisations where the students will be provided internships are:
Program Outcomes
- Develop entrepreneurial mindset: Identify opportunities, take risks, and solve problems creatively.
- Start a business: Gain knowledge, skills, and tools required to start and run a successful business.
- Career opportunities: Work in business incubators, venture capital firms, or as an innovation consultant.
- Foster creativity and innovation: Develop skills to foster creativity and innovation within organizations.
- Make a positive impact: Create innovative solutions to societal problems and make a positive impact on the world.
Potential Carrier Opportunities
